In recent months we have seen how many companies have had to use new technologies in order to adapt to the current context. That is why digital transformation should be considered as an important part of the business world.
What is digital transformation?
Digital transformation refers to the process of using digital technologies to create new business processes, culture, and customer experiences to meet changing market requirements. This digital transformation consists of three phases, which are:
- Enabling: Consists of establishing the foundations to create successful digital initiatives
- Optimization: Focuses on increasing digital capabilities
- Transformation: Seeks the design of new digital business models
To achieve this digital transformation, the commitment of the entire organization is necessary and not only in the area of information technology, for which it is necessary for people to adapt to new work cultures.
What are the benefits of digital transformation?
By starting to use new technologies in the company and by achieving a change in the culture, which makes workers adapt to change, the digital transformation can be achieved, which brings with it certain benefits, some of them being the following:
- Attracting new customers: By using technology and social networks, it will be more accessible to reach a greater number of people. On the contrary, if there is no online presence, it is very difficult for them to find you
- Cost reduction and quality improvement: The digitization of processes manages to reduce time in the execution of processes by eliminating or replacing tasks within the process, which means a reduction in costs, thanks to the automation achieved. For example, by using new technologies such as the cloud, costs can be saved, since data can be archived in a more efficient and effective way.
- Enabling: It consists of establishing the foundations to create successful digital initiatives, information in real time and being able to obtain insights in less time, which will allow us to know what the client is looking for and be able to act more quickly
- Increase agility and innovation: As mentioned above, digital transformation is an organization-wide task, which means that the different areas will have to interact with each other to carry out this process. Also, new ideas may emerge throughout this process, which foster innovation.
Digital transformation is very helpful for different industries, however, its importance has been increasing so rapidly that it cannot be ignored.
As we have seen in recent months, technology has been the main ally of companies, so this transformation process has become urgent and necessary to adapt to the current context
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